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3 Back to School Campaigns: what they’re doing right and not so right…
Back to School is the Christmas of summer. If you’re a small or medium sized online retailer this is a campaign you want to seriously consider since six out of ten shoppers will be shopping online for back-to-school. Back to School isn’t exclusively for primary and high schoolers, young people across North America are flocking…
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Advice from 8 shop owners: holiday sales prep
Earlier this fall we spoke with the people behind successful online businesses. These guys represent people with a few thousands to a few tens of thousands of sales per month. Regardless of what stage you’re at in your online business, you’ll find some valuable advice below. We asked them two questions: (1) Do you do…
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The Power of Compelling Photos: a comprehensive guide on excellent product photography
Back in 1999, I got my first camera. It was an old-school Nikon film camera. Frankly, I really wanted one of those tacky oblong shaped polaroid cameras, with the expensive sticker film. But I was stuck with this Nikon. Those were the days when unlimited photographs were costly – that however, did not deter me;…
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From Zero Sales to 500. A must-read Etsy success story.
Anshu, an active mom of 1 toddler, Now In Store user, and full time software engineer has been moonlighting as a successful girls costume seamstress for the past year. With 500 sales to boot this lady knows what she’s doing. But, it didn’t always start like this, in fact it took Anshu a few years…
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Did you forget Father’s Day? How to run a late Father’s Day promotion
If you run an online store you can do some creative promotions during gift-giving holidays. Today I am going to show you how to target the procrastinators and the forgetful ones. Last month I showed you how to run a late Mother’s Day sale. This month it’s Father’s Day. To re-iterate, your aim is to…
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Do you have a multi-channel marketing strategy?
The best online sellers all have one thing in common. They work to get exposure beyond the storefront. One simple way to get noticed is to execute a multi-channel marketing strategy using a catalog at its core. There are four distinct ways to do this: Online Expansion: having a digital catalog will allow you to…
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How to take advantage of late Mother’s Day sales + Feature Friday
Americans will spend about $19.9 billion dollars on Mother’s Day this year. Do you want to get in on some of those sales? If yes, target those who forgot Mother’s Day. No one wants to be the child that forgot mom. This Mother’s Day you are going to come to their rescue. You will remind…
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The Spring Sales Technique: 3 ways to take advantage of the spring sales cycle
Appeal to the “start fresh” mentality of spring-time shoppers. Sales. You can’t escape them. March and April are two months when the fashion and retail industry “mark down” prices and promote spring sales. The spring sale season is one of four important periods in the retail cycle. It involves massive price reduction on old inventory…
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Top 5 ways to engage your customers
Connecting with customers is an essential part of establishing your brand and what type of company you are portrayed as. These options will help you be more efficient and bring you even closer to your customers. 1. Social Media This tool is probably the most widely tried and true method of connecting with your customers.…
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Category: Etsy Tips
Etsy tips for any Etsy seller.