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The Power of Compelling Photos: a comprehensive guide on excellent product photography
Back in 1999, I got my first camera. It was an old-school Nikon film camera. Frankly, I really wanted one of those tacky oblong shaped polaroid cameras, with the expensive sticker film. But I was stuck with this Nikon. Those were the days when unlimited photographs were costly – that however, did not deter me;…
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Did you forget Father’s Day? How to run a late Father’s Day promotion
If you run an online store you can do some creative promotions during gift-giving holidays. Today I am going to show you how to target the procrastinators and the forgetful ones. Last month I showed you how to run a late Mother’s Day sale. This month it’s Father’s Day. To re-iterate, your aim is to…
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Do you have a multi-channel marketing strategy?
The best online sellers all have one thing in common. They work to get exposure beyond the storefront. One simple way to get noticed is to execute a multi-channel marketing strategy using a catalog at its core. There are four distinct ways to do this: Online Expansion: having a digital catalog will allow you to…
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How to take advantage of late Mother’s Day sales + Feature Friday
Americans will spend about $19.9 billion dollars on Mother’s Day this year. Do you want to get in on some of those sales? If yes, target those who forgot Mother’s Day. No one wants to be the child that forgot mom. This Mother’s Day you are going to come to their rescue. You will remind…
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The Spring Sales Technique: 3 ways to take advantage of the spring sales cycle
Appeal to the “start fresh” mentality of spring-time shoppers. Sales. You can’t escape them. March and April are two months when the fashion and retail industry “mark down” prices and promote spring sales. The spring sale season is one of four important periods in the retail cycle. It involves massive price reduction on old inventory…
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Top 5 ways to engage your customers
Connecting with customers is an essential part of establishing your brand and what type of company you are portrayed as. These options will help you be more efficient and bring you even closer to your customers. 1. Social Media This tool is probably the most widely tried and true method of connecting with your customers.…
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Top 5 ways to improve your conversion rate
Let’s get started! You’ve hit a roadblock, a plateau they say. You, as a responsible business owner, toil through all the possible options that you could employ to break that plateau. What can you do? More marketing? Too costly… New product line? Perhaps, yet that may take a while to reap the benefits from.…
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Increase your sales during Valentine’s Day
Valentine’s Day is right around the corner and may be a great way for small businesses to boost their sales and acquire new customers. Valentine’s Day is one of the most popular and consumer-driven holiday of the year. Small businesses that sell flowers, chocolates, candy and jewelry sell more during Valentine’s Day than any…
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Meet designer Justine Brooks
What sparked your passion for jewelry design and where do you draw your inspiration from? “In 2005 I had my first hands-on experience with metal when studying traditional jewelry techniques in India, based in a small Himalayan town called Manali. I first started my art degree majoring in ceramics, but slowly made the transition to…
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Category: Storenvy Tips
Storenvy tips for all storenvy sellers.