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4 Shops built with Shopify running awesome Back-To-School Campaigns
We love getting inspiration from the big retailers out there: The Gap is running a very different Back To School sale and don’t even get me started on Ikea! But let’s be real – they’ve got several thousands to millions of dollars in ad spend, marketing assets, photoshoots, and a team of employees to execute and ensure…
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Extraordinary “old” Back To School Campaigns
Back-To-School means fresh starts, new shoes, sharpened pencils, and the opportunity to run a great promotion for your online shop. Check out our last two posts on the topic: 3 Back to School Campaigns: what they’re doing right and not so right… and “I sell auto-parts” and other excuses to not run a back-to-school campaign This piece brings…
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3 Back to School Campaigns: what they’re doing right and not so right…
Back to School is the Christmas of summer. If you’re a small or medium sized online retailer this is a campaign you want to seriously consider since six out of ten shoppers will be shopping online for back-to-school. Back to School isn’t exclusively for primary and high schoolers, young people across North America are flocking…
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Predictive Marketing: an introduction
Amazon is arguably one of the most powerful sales machines in ecommerce today. Their predictive recommendation engine is one of the reasons it is. We’ve got Beeketing on the blog to give us a briefer on how predictive recommendation works and why it’s useful. Enter Beeketing: Do you want to make your customers say “Shut up…
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J.C. Penney finds that print catalogs drive more sales
After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase online, but they prefer to browse offline. The move highlights the importance of catalogs. Catalogs share a fuller narrative about your brand because they articulate the breadth of the product line…
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Crafting the unpacking experience: do you leave your customers wanting more?
Every single touch point with your customer is an opportunity to inspire them and make a lasting impression. Here at Now In Store we’re always working on improving customer success. This means reviewing each part of the process where we get to interact with our customers and making those moments great. For us, this implies…
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Introducing: Print and Mail
We’re excited to announce our partnership with Peecho. Now you can print and mail your catalogs directly through Now In Store. If you want to grow your business at a rapid pace and increase your monthly sales consider using printed holiday gift guides. Study after study shows that incorporating “direct mail” (i.e. mail received at your…
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Advice from 8 shop owners: holiday sales prep
Earlier this fall we spoke with the people behind successful online businesses. These guys represent people with a few thousands to a few tens of thousands of sales per month. Regardless of what stage you’re at in your online business, you’ll find some valuable advice below. We asked them two questions: (1) Do you do…
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Learn how to wholesale for Christmas 2014
Getting your ducks in a row for Christmas now is a must. Don’t wait for a someone to reach out to you. Hustle and reach out to boutiques, local stores, and other businesses that are currently stocking up on Christmas items. If you have dreams to expand your brand and grow your online business, going…
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Category: Shopify Tips
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