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J.C. Penney finds that print catalogs drive more sales

jcpenney store

After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase online, but they prefer to browse offline.

The move highlights the importance of catalogs. Catalogs share a fuller narrative about your brand because they articulate the breadth of the product line better than your online store or online ads. Click here to read the entire article.

Catalogs work, what are you doing about it?


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