Two apps. Two different jobs.

Turn your products into catalogs and any PDF into a flipbook.

Now In Store is a software company that makes productivity apps for online stores. Foldsquare generates printable PDF catalogs, digital line sheets, wholesale order sheets and barcode labels from your product data. Flook turns any PDF catalog into an interactive, shoppable flipbook you can embed anywhere. Both apps are available on the Shopify App Store; Flook is also on BigCommerce.

Free trials on both apps Available on the Shopify App Store since 2013 Used by 30,000+ online stores
Trusted by 30,000+ online stores since 2013
Foldsquare works with
Our two apps

Two independent apps. Pick the one that fits your need.

Foldsquare builds printable catalogs, line sheets and order sheets from your product data. Flook turns any PDF into an interactive, shoppable flipbook. Each app has its own pricing and its own free trial. Foldsquare runs on Shopify, BigCommerce, Ecwid and WooCommerce, or standalone with a CSV upload; Flook runs on Shopify and BigCommerce.

Print & PDF
Foldsquare
Catalog builder

Crafting visual stories, effortlessly.

Foldsquare is an automatic catalog builder for online stores. It generates print-ready PDF catalogs, line sheets, lookbooks and order forms from your product data, with no design work required. Trusted on the Shopify App Store since 2013.

  • PDF catalogs & digital line sheets. For retail and wholesale buyers, tuned to B2B and B2C use cases.
  • Printable order sheets. Generate wholesale order sheets from your Shopify listings, ready for reps and tradeshows.
  • In-catalog purchase. Let buyers check out directly from a digital catalog. Password-protect catalogs for VIP accounts.
  • Barcode & QR labels. Auto-generate inventory tags including EAN, UPC and GS1 codes from your product data.
Interactive Digital
Flook
Flipbook maker

Turn any PDF catalog into an interactive, shoppable flipbook.

Upload any PDF catalog, lookbook or brochure. Flook publishes it as an interactive flipbook your customers can actually shop, with videos, images, links and direct checkout built in. Embed on any website, or share as a standalone URL.

  • PDF to interactive flipbook. Realistic page-flip on desktop, tap-to-flip on mobile. No plugin, no app install for viewers.
  • Shopping cart integration. Let customers buy directly from the flipbook without leaving the viewer.
  • Enrich with media. Add videos, extra images, and links to product pages or external URLs on any page.
  • Embed or share. Drop into any website, send as a URL, or generate a QR code for print and in-store.
Spring · Vol 03
Lookbook
2026
How each app works

Different jobs, same simple flow.

Get started in minutes — with or without an online store. Here's what the first 15 minutes look like with each one.

Foldsquare
Build a catalog from your products
  1. 01

    Add your products

    No online store required. Register on our website and add products straight to Foldsquare's built-in inventory — by hand or imported from a CSV — and you're ready to build. Already selling online? Connect Shopify, BigCommerce, Ecwid or WooCommerce in one click and Foldsquare syncs your products, images, prices and collections automatically.

  2. 02

    Pick a template, set your brand

    Professional templates for retail catalogs, wholesale line sheets, order sheets and lookbooks. Upload your logo, set your colors. Foldsquare handles the rest.

  3. 03

    Export a print-ready PDF

    Download a 300 DPI PDF ready for your printer, publish an SEO-friendly online catalog, or generate barcode labels for inventory tags.

Flook
Turn a PDF into a flipbook
  1. 01

    Upload your PDF

    Install from the Shopify App Store or the BigCommerce marketplace. Drag any PDF catalog, lookbook or brochure into Flook. Single or bulk upload, files up to 500 MB on higher plans.

  2. 02

    Enrich with interactivity

    Add clickable hotspots linking to your products (with shopping cart integration on the Standard plan). Drop in videos, images and external links. Custom HTML on the Advanced plan.

  3. 03

    Embed or share a link

    Drop the flipbook into any Shopify page or external website, share a standalone URL by email or social, or generate a QR code for print.

Built for real work

What merchants use Now In Store Apps for

Wholesale line sheets

Clean, price-list oriented PDFs built for B2B buyers. SKU, pack size, MOQ, wholesale price.

Tradeshow catalogs

High-end print catalogs you can hand to buyers at a booth. Cover, TOC, full collection, contact page.

Editorial lookbooks

Magazine-style PDFs with lifestyle imagery, model shots, and brand storytelling woven through your products.

Interactive flipbooks

Shoppable digital catalogs with page-flip animation, embedded anywhere or shared as a link.

Seasonal & holiday drops

Launch a new catalog per season without rebuilding from scratch. Template stays, products refresh.

Order sheets

Printable order forms for reps and distributors, complete with quantity fields and line totals.

Flash sales & promos

Spin up a limited-time catalog in under an hour. Share the flipbook URL in email or on socials.

Sales enablement kits

Branded PDFs for your outside sales team. Always up to date, always on-brand, always one click away.

"We have used this app for years and they always have amazing customer service. This time we used the chat to help with page numbers and Adriana was excellent in helping to understand what was happening, and actually fixed all the pages for us."

Jack's Tackle
Fishing equipment retailer · United States
5+ yrs
Customer tenure
Pricing

Each app has its own plans.

Foldsquare and Flook are priced independently on the Shopify App Store. Foldsquare has a free plan plus monthly paid tiers, with yearly billing giving you 2 months free, and a 14-day free trial. Flook runs on monthly (or discounted yearly) billing with a 7-day free trial.

Catalogs & line sheets · 14-day trial
Foldsquare
Free
1 catalog · 25 products · 10 pages · 1 seat
$0/forever
Retail
10 catalogs · unlimited products · 3 seats · remove branding
$19.99/mo
or $199/yr · 2 months free
14-day free trial
Wholesale Pro
100 catalogs · 15 team seats · priority support & onboarding
$69.99/mo
or $699/yr · 2 months free
14-day free trial
PDF to flipbook · 7-day trial
Flook
Basic
10 PDFs · 100 pages · 100 MB per PDF
$32/mo
or $163/yr · save 58%
Advanced
500 pages · custom HTML · priority support
$99/mo
or $948/yr · save 20%

Each app is priced and billed independently through its platform marketplace. Yearly billing saves up to 58% on Flook. Talk to us for custom volumes.

Frequently asked

Answers, before you ask.

What is Now In Store? +
Now In Store is a software company. We build productivity apps for online stores, and we're not a platform ourselves. We currently make two apps: Foldsquare, which generates print-ready PDF catalogs and line sheets from your product data, and Flook, which turns any PDF into an interactive flipbook. Over 30,000 online stores have used our apps to produce wholesale materials, tradeshow catalogs and digital lookbooks.
Which e-commerce platforms do you support? +
Foldsquare runs on Shopify plus BigCommerce, Ecwid and WooCommerce, connected via the app's integrations, or standalone with a CSV upload. Flook is available on both the Shopify App Store and BigCommerce, and the flipbook viewer itself can be embedded on any website regardless of platform.
Are Foldsquare and Flook the same app? +
No. Foldsquare and Flook are two completely separate apps, each with its own pricing and its own free trial. Foldsquare is for generating PDF catalogs from your product data. Flook is for turning any PDF into an interactive flipbook. Pick the one that matches your need, or use both if you need both jobs done.
Which apps should I install first? +
It depends on what you want to produce. If you need to create a PDF catalog or line sheet from scratch using your Shopify products, install Foldsquare. If you already have a PDF (a catalog, lookbook, brochure) and want to publish it online as an interactive, shoppable flipbook, install Flook. Many merchants use both, building the PDF in Foldsquare and publishing it through Flook.
Can I use these apps outside of Shopify? +
Foldsquare works on Shopify as well as BigCommerce, Ecwid and WooCommerce, or standalone with a CSV upload. Flook is a Shopify App Store app; the flipbook viewer itself can be embedded on any website regardless of the e-commerce platform behind your storefront.
Do I need an online store to use Foldsquare? +
No. You don't need a store on Shopify or anywhere else. Register directly on our website and upload your products straight into the Foldsquare inventory — add them manually or import in bulk from a spreadsheet — then build your catalogs, line sheets and order sheets exactly as you would with a connected store.
Do I need design skills to use your apps? +
No. All the apps are designed for store owners who are not designers. Foldsquare ships with pre-designed templates laid out automatically from your product data. Flook applies a clean default viewer to any PDF you upload. You can customize colors, fonts and branding in every app, but most customers never leave the defaults.
Can I sell products directly from a Flook flipbook? +
Yes. Every region of a Flook flipbook can be made clickable and linked to a product page, a collection, a checkout URL, or any other destination. Whether your checkout runs on Shopify, BigCommerce, Wix, or anywhere else, the clickable hotspots just link out to wherever you tell them to. Standard checkout behavior like analytics and discount codes is preserved.
Is there a free trial? +
Yes. Foldsquare has a 14-day free trial. Flook has a 7-day free trial. Both trials start when you install from the Shopify App Store, and you can cancel at any point with one click.
About Now In Store

A small team, building productivity apps for online stores.

Now In Store has been building productivity apps for online stores since 2013, when Foldsquare first launched on the Shopify App Store as the Catalog Maker. We started with a simple idea: if your product data already exists, your catalog should build itself.

More than a decade and 30,000+ stores later, we're based in Montreal with a fully remote team. We ship two apps in production today: Foldsquare for catalog generation, and Flook for flipbook publishing. More apps are on the way.

2013 Founded
30k+ Merchants
Montreal Headquarters

Pick the app, start the trial.

Foldsquare is 14 days free, Flook is 7 days free. No commitment.

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