Beta Foldsquare is here. We rebuilt the Catalog Maker from the ground up, and beta access is open. Try the beta
Now In Store
Explore our apps
Two apps. Two different jobs.

Turn your products into catalogs and any PDF into a flipbook.

Now In Store is a software company that makes productivity apps for online stores. The Catalog Maker generates printable PDF catalogs, digital line sheets, wholesale order sheets and barcode labels from your product data. Flook turns any PDF catalog into an interactive, shoppable flipbook you can embed anywhere. Both apps are available on the Shopify App Store; Flook is also on BigCommerce.

Explore our apps
✓ Free trials on both apps ✓ Available on the Shopify App Store since 2013 ✓ Used by 30,000+ online stores
Trusted by 30,000+ online stores since 2013
Catalog Maker works with
Our two apps

Two independent apps. Pick the one that fits your need.

The Catalog Maker builds printable catalogs, line sheets and order sheets from your product data. Flook turns any PDF into an interactive, shoppable flipbook. Each app has its own pricing and its own free trial. The Catalog Maker runs on Shopify, BigCommerce, Lightspeed and Ecwid; Flook runs on Shopify and BigCommerce.

Print & PDF
Catalog Maker
Catalog builder

Create wholesale, retail catalogs and line sheets automatically.

Everything you need to create printable (PDF) and digital materials for your store in no time, with no design skills required. Trusted on the Shopify App Store since 2013.

  • ✓PDF catalogs & digital line sheets. For retail and wholesale buyers, tuned to B2B and B2C use cases.
  • ✓Printable order sheets. Generate wholesale order sheets from your Shopify listings, ready for reps and tradeshows.
  • ✓In-catalog purchase. Let buyers check out directly from a digital catalog. Password-protect catalogs for VIP accounts.
  • ✓Barcode & QR labels. Auto-generate inventory tags including EAN, UPC and GS1 codes from your product data.
Install on Shopify Install on BigCommerce Install on Lightspeed Install on Ecwid
Learn more →
Interactive Digital
Flook
Flipbook maker

Turn any PDF catalog into an interactive, shoppable flipbook.

Upload any PDF catalog, lookbook or brochure. Flook publishes it as an interactive flipbook your customers can actually shop, with videos, images, links and direct checkout built in. Embed on any website, or share as a standalone URL.

  • ✓PDF to interactive flipbook. Realistic page-flip on desktop, tap-to-flip on mobile. No plugin, no app install for viewers.
  • ✓Shopping cart integration. Let customers buy directly from the flipbook without leaving the viewer.
  • ✓Enrich with media. Add videos, extra images, and links to product pages or external URLs on any page.
  • ✓Embed or share. Drop into any website, send as a URL, or generate a QR code for print and in-store.
Spring · Vol 03
Lookbook
2026
Install on Shopify Install on BigCommerce Learn more →
Now in beta · Crafting visual stories, effortlessly

Meet Foldsquare - the next generation of our catalog builder.

We rebuilt the Catalog Maker from the ground up. Faster rendering, a new template engine, multi-platform support, team collaboration, and a fresh brand identity. Foldsquare is open for beta testing now, and every early user helps shape the final release.

Try the Foldsquare beta What's new in Foldsquare →
The Catalog Maker isn't going anywhere. It's still our stable, production-ready app. Foldsquare is a parallel beta for merchants who want to try what comes next.
How each app works

Different jobs, same simple flow.

Each app is a one-click install from the Shopify App Store. Here's what the first 15 minutes look like with each one.

Catalog Maker
Build a catalog from your store
  1. 01

    Install & load your products

    One-click install from the Shopify App Store. Also available for BigCommerce, Lightspeed and Ecwid. The Catalog Maker reads your products, images, prices and collections automatically. No store? Register directly on our website and upload your products straight into the Catalog Maker inventory.

  2. 02

    Pick a template, set your brand

    Professional templates for retail catalogs, wholesale line sheets, order sheets and lookbooks. Upload your logo, set your colors. The Catalog Maker handles the rest.

  3. 03

    Export a print-ready PDF

    Download a 300 DPI PDF ready for your printer, publish an SEO-friendly online catalog, or generate barcode labels for inventory tags.

Flook
Turn a PDF into a flipbook
  1. 01

    Upload your PDF

    Install from the Shopify App Store or the BigCommerce marketplace. Drag any PDF catalog, lookbook or brochure into Flook. Single or bulk upload, files up to 500 MB on higher plans.

  2. 02

    Enrich with interactivity

    Add clickable hotspots linking to your products (with shopping cart integration on the Standard plan). Drop in videos, images and external links. Custom HTML on the Advanced plan.

  3. 03

    Embed or share a link

    Drop the flipbook into any Shopify page or external website, share a standalone URL by email or social, or generate a QR code for print.

Built for real work

What merchants use Now In Store Apps for

Wholesale line sheets

Clean, price-list oriented PDFs built for B2B buyers. SKU, pack size, MOQ, wholesale price.

Tradeshow catalogs

High-end print catalogs you can hand to buyers at a booth. Cover, TOC, full collection, contact page.

Editorial lookbooks

Magazine-style PDFs with lifestyle imagery, model shots, and brand storytelling woven through your products.

Interactive flipbooks

Shoppable digital catalogs with page-flip animation, embedded anywhere or shared as a link.

Seasonal & holiday drops

Launch a new catalog per season without rebuilding from scratch. Template stays, products refresh.

Order sheets

Printable order forms for reps and distributors, complete with quantity fields and line totals.

Flash sales & promos

Spin up a limited-time catalog in under an hour. Share the flipbook URL in email or on socials.

Sales enablement kits

Branded PDFs for your outside sales team. Always up to date, always on-brand, always one click away.

"We have used this app for years and they always have amazing customer service. This time we used the chat to help with page numbers and Adriana was excellent in helping to understand what was happening, and actually fixed all the pages for us."

Jack's Tackle
Fishing equipment retailer · United States
5+ yrs
Customer tenure
Pricing

Each app has its own plans.

The Catalog Maker and Flook are priced independently on the Shopify App Store. The Catalog Maker has a free plan plus paid tiers you can buy one-time (pay-as-you-go) or as a discounted yearly subscription, with a 14-day free trial. Flook runs on monthly (or discounted yearly) billing with a 7-day free trial.

Catalogs & line sheets · 14-day trial
Catalog Maker
Free
1 catalog · 10 pages · 25 products
$0
Personal
1 catalog · 20 pages · 100 products
$89 one-time
or $264/yr subscription
Business Most chosen
5 catalogs · 1,000 products · wholesale tools
$169 one-time
or $576/yr subscription
Enterprise
15 catalogs · 2,500 products · priority support
$369 one-time
or $624/yr subscription
Install on Shopify Install on BigCommerce Install on Lightspeed Install on Ecwid
See full details →
PDF to flipbook · 7-day trial
Flook
Basic
10 PDFs · 100 pages · 100 MB per PDF
$32/mo
or $163/yr · save 58%
Standard Most chosen
50 PDFs · interactive media · shopping cart
$48/mo
or $420/yr · save 27%
Advanced
500 pages · custom HTML · priority support
$99/mo
or $948/yr · save 20%
Install on Shopify Install on BigCommerce See full details →

Each app is priced and billed independently through its platform marketplace. Yearly billing saves up to 58% on Flook. Talk to us for custom volumes.

Frequently asked

Answers, before you ask.

What is Now In Store? +
Now In Store is a software company. We build productivity apps for online stores, and we're not a platform ourselves. We currently make two apps: the Catalog Maker, which generates print-ready PDF catalogs and line sheets from your product data, and Flook, which turns any PDF into an interactive flipbook. Foldsquare, our next-generation catalog builder, is also available in public beta. Over 30,000 online stores have used our apps to produce wholesale materials, tradeshow catalogs and digital lookbooks.
What's the difference between the Catalog Maker and Foldsquare? +
The Catalog Maker is our stable, production-ready catalog builder, trusted by 30,000+ online stores for years. Foldsquare is its successor: a full rebuild from the ground up, with a faster rendering engine, a new template system, native multi-platform support, team collaboration and a fresh brand identity. Foldsquare is currently in public beta, and both apps will run in parallel until Foldsquare is ready for general release. Merchants using the Catalog Maker today don't need to switch; we'll provide a migration path when Foldsquare exits beta.
Can I join the Foldsquare beta? +
Yes, the beta is open, and you can access it directly from inside the Catalog Maker app. Visit the Foldsquare page to try it. Beta users get early access to every new feature, a direct line to our product team, and their feedback materially shapes the 1.0 release. Beta access is currently free.
Which e-commerce platforms do you support? +
The Catalog Maker runs on Shopify plus BigCommerce, Lightspeed and Ecwid, connected via the app's integrations. Flook is available on both the Shopify App Store and BigCommerce, and the flipbook viewer itself can be embedded on any website regardless of platform. Foldsquare (in beta) is being built for multi-platform support from day one.
Are the Catalog Maker and Flook the same app? +
No. The Catalog Maker and Flook are two completely separate apps, each with its own pricing and its own free trial. The Catalog Maker is for generating PDF catalogs from your product data. Flook is for turning any PDF into an interactive flipbook. Pick the one that matches your need, or use both if you need both jobs done.
Which apps should I install first? +
It depends on what you want to produce. If you need to create a PDF catalog or line sheet from scratch using your Shopify products, install the Catalog Maker. If you already have a PDF (a catalog, lookbook, brochure) and want to publish it online as an interactive, shoppable flipbook, install Flook. Many merchants use both, building the PDF in the Catalog Maker and publishing it through Flook.
Can I use these apps outside of Shopify? +
The Catalog Maker works on Shopify as well as BigCommerce, Lightspeed and Ecwid. Flook is a Shopify App Store app; the flipbook viewer itself can be embedded on any website regardless of the e-commerce platform behind your storefront. For multi-platform support out of the box, keep an eye on Foldsquare (currently in beta).
Do I need an online store to use the Catalog Maker? +
No. You don't need a store on Shopify or anywhere else. Register directly on our website and upload your products straight into the Catalog Maker inventory — add them manually or import in bulk from a spreadsheet — then build your catalogs, line sheets and order sheets exactly as you would with a connected store.
Do I need design skills to use your apps? +
No. All the apps are designed for store owners who are not designers. The Catalog Maker and Foldsquare ship with pre-designed templates laid out automatically from your product data. Flook applies a clean default viewer to any PDF you upload. You can customize colors, fonts and branding in every app, but most customers never leave the defaults.
Can I sell products directly from a Flook flipbook? +
Yes. Every region of a Flook flipbook can be made clickable and linked to a product page, a collection, a checkout URL, or any other destination. Whether your checkout runs on Shopify, BigCommerce, Wix, or anywhere else, the clickable hotspots just link out to wherever you tell them to. Standard checkout behavior like analytics and discount codes is preserved.
Is there a free trial? +
Yes. The Catalog Maker has a 14-day free trial. Flook has a 7-day free trial. Both trials start when you install from the Shopify App Store, and you can cancel at any point with one click. Foldsquare is currently free during its beta period; pricing will be announced at general release.
About Now In Store

A small team, building productivity apps for online stores.

Now In Store has been building productivity apps for online stores since 2013, when the Catalog Maker first launched on the Shopify App Store. We started with a simple idea: if your product data already exists, your catalog should build itself.

More than a decade and 30,000+ stores later, we're based in Montreal with a fully remote team. We ship two apps in production today: the Catalog Maker for catalog generation, and Flook for flipbook publishing. Foldsquare, our next-generation catalog builder, is in public beta. More apps are on the way.

2013 Founded
30k+ Merchants
Montreal Headquarters

Pick the app, start the trial.

The Catalog Maker is 14 days free, Flook is 7 days free. No commitment.

Get Catalog Maker Get Flook
Or try the Foldsquare beta