The holiday seasons are a great time to establish your identity in the market as customers are always looking for innovative and unique designs. Here at Now In Store it is of the utmost importance to assist you in every step of this process for both established artists and those still looking to solidify their business. Here is a motivational tip that we hope will help you in promoting your business during both this festive season and far beyond!

Whatever you can do, or dream you can, begin it.  Boldness has genius, power and magic in it. –Johann Wolfgang von Goethe

To begin we would like to emphasize a key component of success when it comes to increasing sales in your Etsy shop. There are methods that are consistently thrown around on blogs to help you improve the outlook of your Etsy shops; tips from better pictures to keeping up with the latest trends. Yet, the majority of the time these methods simply do not touch on the most essential aspect that will massively contribute to the success of your business. The trick you ask? Investment.

When we say ‘Investment’ we are not insisting you throw money at the problem (I mean hey, if you can, all the power to you!). Essentially we mean that for success to occur, you have to ‘need’ it. Simply ‘wanting’ your business to thrive is realistically not all that conducive to success in establishing your brand. I’m sure you’ve heard of the quite well worn quote spoken by a brilliant man of success named Napoleon Hill. He explains that, “Whatever the mind of man can conceive and believe, it can achieve”.

Obviously we aren’t here insisting you drop the rest of your responsibilities and solely focus on your business venture. The point is that the power of belief is an untapped gold mine of creativity, if you truly ‘need’ something to occur, the mind will conceive a way. If you ‘need’ it to happen, you will create the time and energy required to truly dedicate yourself to success in that endeavor. We here at Now In Store believe that the designers of today should never dare to dream, and especially, never dare to act on those dreams. So again, when we speak of ‘Investment’ we speak of a mental investment, the investment of time, effort, emotion, and belief. Through this, success will follow you.

We at Now In Store hope this information goes a long way in helping you establish your brand within your Etsy shop, or wherever you choose to place your items on the market.

Good Luck and Happy Holidays!

-Lyle Niblock with Now In Store.