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Artist in the spotlight: Brazen Design


*A bit about yourself

When did you first realize you were passionate about art & crafts? 

As a young girl it became apparent to my family that I had the innate aptitude for drawing so my grandmother mentored that ability and enrolled me in numerous classes at the Edmonton Art Gallery where I was eventually encouraged to attend high school at the newly developed Victoria School of Performing and Visual Arts. There I was able to hone my talents by receiving formal training in fine art, set design and construction.  Over the years with practice and my own drive to better my abilities, I’ve managed to become comfortable in painting watercolours, however it’s a constant learning experience.

Where do you draw your inspiration from? 

I’m heavily inspired by Nature and of course the wildlife that inhabit it.  I relocated to the Okanagan Valley in 2009 as I felt a pull towards the mountains and the open water. The scenery here is a constant wonder so I typically use bold, bright colours as I enjoy a more vibrant type of artwork.

*A bit about your brand*

What have been the biggest challenges you’ve had to face as an emerging designer?

My biggest struggle as an artist, especially starting out, was to develop a consistent style so that my work was recognizable. I enjoyed so many subjects and media that I was pulled in too many directions, so I’ve spent the last year focusing more on a consistent portfolio.

How have you overcome them? 

I’ve managed to perfect my technique with watercolours and found a surface called Yupo synthetic paper that I enjoy immensely. It has a more contemporary appeal and it’s quite challenging to work with so I enjoy pushing my own boundaries as an Artist.


*A bit about Now In Store* 

What do you think about the Now In Store catalog builder? 

I found the catalog builder to be a Godsend!  I have so many listings on Etsy that I found it daunting to try and create something on my own.  I’ve definitely recommended it to other Etsy sellers, not only because of its sleek design, but because of the opportunities I’ve gained from it.

Has it helped you in growing your business? 

Since creating the Now in Store catalog, I’ve received so many inquiries from it with retail boutiques and art licensers that I wish I would have tried it years ago.

*Wrapping up* 

What are your plans for the future

I’m constantly listing new items on Etsy so I need to add more pages and approach some retailers that I feel would be a good fit for my artwork.  I’m always on the lookout for trends and creating new pieces that I feel appeal to a wide range of customers, so I’d like to start wholesaling my products and grow my art licensing business worldwide.

Thanks a lot Brazen!

Check out Brazen’s catalog here: