How-To
How to Write Good Product Descriptions
A photograph shows what a product looks like. It cannot tell anyone how heavy it is, what it is made of, whether it will survive…
Category
Wholesale
Wholesale tips for small businesses.
16 articles
How-To
FOB Shipping: Everything You Need to Know
If you import garments, textiles or any other cargo for your apparel business, you have met the term FOB. It appears on supplier quotes, freight…
How-To
From wholesale to retail: how to sell your product to retailers
Wholesale can be a headache. Selling your product to retailers is another hassle, especially when you do not know where to start. Luckily for you,…
General
Why use a line sheet for your brand?
Here is the test for a line sheet: hand it to a buyer who has never seen your brand, and they should be able to…
General
How to Sell Your Products Wholesale
Wholesale is not retail with bigger numbers. It is a different buyer, a different margin structure and a different set of paperwork, and most brands…
Etsy Tips
Increase your sales during Valentine’s Day
Valentine’s Day is right around the corner and may be a great way for small businesses to boost their sales and acquire new customers.…
Etsy Tips
Meet designer Justine Brooks
What sparked your passion for jewelry design and where do you draw your inspiration from? “In 2005 I had my first hands-on experience with metal…
Etsy Tips
How to Price Your Etsy Products
The standard pricing formula — materials, labour, overhead, profit — works fine until you sell on Etsy. Then a chunk of every sale disappears into…
Etsy Tips
Converting First-Time Visitors
Converting first-time visitors can be a confusing process and simply relying on your market niche and the quality of your products is a definite start.…