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Logo Design Guide: How to Create a Logo for Your Brand
The importance of a good brand logo is not lost on anyone. No matter the line of work you’re in, this powerful symbol enables you to stand out from the crowd in a way that no other business attribute is capable of doing. It is a critical element of business that tells the world what…
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Everything You Need to Know about Printing Catalogs
It is an open secret that catalogs can be very effective ways to sell things to your customers – whatever “things’ might imply in your case. If you are a business owner and are searching for a good avenue to promote your offering, try using a product catalog sometime. This is a very effective marketing…
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How to Trademark Your Clothing Brand: Trademarking in Europe vs the United States
Your brand is one of your most valuable assets, no question about it. For this reason, you need to safeguard its integrity, and one of the best ways to do that is by registering it as a trademark. Perhaps in no other industry is trademarking a brand such a big deal as in the fashion…
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Retail & Wholesale Pricing Strategy
What to Consider When Pricing Products for Wholesale and Retail Product pricing is one of the most important pillars of marketing. On the face of it, it may appear like this simple, whimsical undertaking every business owner has to go through: get the products, stamp a price on them and presto – all is set…
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ePacket Shipping Method Complete Guide
ePacket Shipping 101: All You Need to Know about ePacket Delivery Method Over the last decade or two, the world has witnessed much change on the technological front. Largely to thank is the Internet, the single-biggest disruptor of human life in the 21st century. More and more businesses are jumping online, with a good deal…
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Johnny Russo Interview
[1] Explain to us the need for online merchandising There’s a need. Everyone knows there is a need for it. Especially for the brick and mortar world, that is the world I come in. You have all this stuff that might not sell well on the web, but you just put them on there anyways.…
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Build your LinkedIn presence
Guide : LinkedIn presence LinkedIn is the most used social network for professionals, which you are. Often underestimated, LinkedIn can lead to some sales if you manage it properly. The platforms offers you two types of profiles: A personal profile: You probably already have a personal profile and some connections on LinkedIn, it’s what LinkedIn what…
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Why your product image isn’t compelling users to buy
As a small business selling online, the quality of your product images makes the single most significant impact on the buyer’s decision. Does the product look beautiful? Are there visible flaws on your vintage items? Does the item itself have slight design detailing that makes it unique? Your customers do not know what they cannot…
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Why is a lookbook important for your brand?
Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion designers, photographers, and other artisans have used lookbooks to promote their work, get jobs, or just plain sell. But more recently lookbooks have evolved a bit to become a popular form of social media content and a popular…
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