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Vogue Wednesdays – Featuring Tammy from A Mom in Red High Heels

Over here at Now In Store we like to explore new things. This is our first instalment of Vogue Wednesday;  every Wednesday we will introduce you to an incredible fashion blogger. We want to create Vogue Wednesday into a tight-knit community of amazing people who truly love fashion. We’re also excited to give Now In Store users a chance to learn about the movers and shakers in the fashion blogosphere (you’ll be particularly interested in question #5).

Today we bring you Tammy from A Mom in Red High Heels. Tammy is a fierce woman, her blog is one we’ve been personally reading for a while. She also has major bragging rights, Tammy’s been featured in: Marie Claire magazine, Harpers Bazaar, Cosmopolitan, Elle, and much more.


Tammy has a wonderful outlook on beauty, she says a Mom in Red High Heels is…

…not about being obsessed with how one looks. It’s about caring for one’s self. It’s about working with what you have and empowering you with knowledge so you don’t spend a lot of time or money that you can’t afford to spend.

Let’s get started:

(1) When and why did you start a fashion blog?

A Mom in Red High Heels was launched in 2007.  I had previously owned an online boutique selling edgy maternity and baby wear.  After discovering retail was not my gift, but encouraging moms to maintain their sense of style after having kids was, I decided to work from a platform in which I could share my personal tips and tricks. A Mom in Red High Heels began and I haven’t looked back!

(2) What are the key factors that have helped your blog become successful?

I think the biggest key is working with where my audience is and sharing with them what they can do today to look and feel their best. We all love to follow fashion blogs where the blogger looks like she stepped out of a fashion magazine but I think for busy moms, it’s not practical. However, we can learn quick things that will help us look fabulous.  It’s all about discovering what works for us as individuals and having a well-edited wardrobe and makeup bag.


(3) What’s your fashion philosophy?

My style is Edgy Elegance- downtown cool with uptown class.  I love styles that have some interesting  hardware or pattern…. It’s all about the details!  An outfit is not complete until you add great jewelry and shoes.  Heels are my personal preference.

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(4) Your favourite Now In Store Catalog?

I am completely obsessing over Isabella Rae!  The jewelry styles are “so me”!  The key to feeling your best when you get dressed is to make sure that everything you have on fits your “style personality”.  You need to make your look your own. Isabella Rae pieces have an edgy rawness that so perfectly complements a great pair of pumps for a beautiful mix of edgy elegance!

Check out the Isabella Rae Catalog: 

(5) Tell us about the best email pitch you’ve ever received.

When a person takes the time to really understand my content, I automatically feel a connection and am more likely to hear what they have to say.  It is so important to not send mass emails but to meet the person you are pitching on a personal level.  Tailor the pitch so it is actually useful for my readers, not just a benefit for your brand.

(6) Tell us about Project Strut.

I am really excited about Project Strut.  This is a program that helps female entrepreneurs polish their look for greater business success. As an entrepreneur, you are your most important marketing too.  When you don’t look the part of a professional business owner, your business won’t grow to be the massive success it can be.

Entrepreneurs have the luxury of not wearing corporate business style but far too many under dress and look scattered. With a bit of beauty and style training, they can take their look to a whole new level that will increase their confidence and ultimately, their bottom line.  Project Strut’s mission is to teach women how to use the power of style to look their best at client meetings, on video, at networking events and while traveling for business. Readers can receive my free video series and learn more about Project Strut at

You can read Tammy’s blog here. Like her on Facebook, Follow her on Pinterest, and give her a shoutout on Twitter.

-Divya, with Now In Store


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