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  • Persona Case Study

    Persona Case Study

    Persona is a company from South-Africa created in 2007 selling affordable high-hand luxury handbags. Their products are made by local artisans using raw natural materials and highest tested quality, full-grain analine leather to ensure an ethical footprint. For this first case study, we will examine different aspects of this business: Branding Design Marketing Technical aspects 1.    Branding…

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