A practical playbook for online store owners, from the Now In Store Academy newsletter. Build trust, sharpen your branding, master SEO and keyword research, tune your Facebook ads with A/B testing, and make your store faster, so more visitors turn into customers.
Reassure visitors their data and payment details are safe so they feel confident to buy.
Research the terms shoppers actually type and study competitors to rank higher in search.
Uncompressed photos can weigh 10–15× more and slow your store on mobile.
Each tip is a short, practical lesson from the Now In Store Academy. Start anywhere, or work through them in order.
Visitors share personal and credit-card details only when they feel safe. Display trust badges to reassure them your store is secure.
A great logo is appropriate, memorable and recognizable. Choose your fonts and colors carefully so customers identify your brand at a glance.
One of the most common mistakes is uploading raw, uncompressed photos. They can weigh 10–15× more, so compress images to a few hundred KB.
An About page that tells your story helps new visitors connect with the people behind your store and builds the trust that drives sales.
SEO is the art of optimizing your site so it ranks for the keywords shoppers search. Set up the free tools that track your progress.
See which keywords your competitors target and rank for, then find the terms and gaps you can win in search results.
Backlinks are a major ranking signal. Learn where competitors earn their links so you can build a stronger profile of your own.
Measure organic traffic, behavior and conversions so you know which SEO efforts are actually moving the needle.
Google Search Console shows the queries, impressions and clicks bringing visitors to your store, and flags indexing issues.
A simple checklist for posts that earn engagement, so your Facebook content works harder for your store.
Over half of online traffic is mobile, where connections vary. A faster store keeps shoppers from bouncing before they buy.
New visitors don't know your business yet. Use a checklist of technical signals, like a custom domain and SSL, to establish trust.
Learn how to compare campaigns fairly so you draw the right conclusions and invest in what truly performs.
Practical tactics to grow your Facebook audience and turn followers into engaged, repeat customers.
Test one variable at a time, headlines, images, audiences, to steadily lower cost and lift results.
Keep an eye on the metrics that matter so you can adjust spend and keep your campaign efficient.
A curated list of books and resources to deepen your branding and marketing knowledge over time.
You don't have to do everything at once. A simple loop keeps your store improving week after week.
Check trust signals, your logo, About page and image weights. Fix the quick wins that build confidence and speed first.
→Set up Analytics and Search Console, research keywords, study competitors, and watch what your changes do to traffic.
→Run A/B tests on Facebook ads and posts, compare campaigns the right way, and keep what performs.
Great marketing deserves great-looking catalogs. Create printable PDF catalogs, line sheets and order sheets from your store with Now In Store, and start your free trial today.