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Why is a lookbook important for your brand?
Lookbooks are collections of photographs complied to promote a particular clothing or product line. In the past, fashion designers, photographers, and other artisans have used lookbooks to promote their work, get jobs, or just plain sell. But more recently lookbooks have evolved a bit to become a popular form of social media content and a popular…
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Why use a line sheet for your brand?
Having a line sheet can be crucial for your brand, especially if you are thinking of doing wholesale. We often hear about lookbooks or a catalogues, but line sheets tend to take the back seat. So we decided to breake it down for you and show you just how much it is important and why you need…
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Blogging: as a business owner, should you blog or not?
Blogging as a business owner can seem like an overwhelming task for some. However, Communicating with your clients is one of THE most important thing for any business owner. But, there can be many ways of communicating with your clients and some can be better than others depending on the type of business. Today We decided…
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J.C. Penney finds that print catalogs drive more sales
After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase online, but they prefer to browse offline. The move highlights the importance of catalogs. Catalogs share a fuller narrative about your brand because they articulate the breadth of the product line…
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Feature Friday – January 30th
Welcome to Feature Friday, every week we select some of our best catalogs to showcase on the Now In Store blog. Create or update your catalog today!
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Feature Friday – January 23rd
Welcome to Feature Friday, every week we select some of our best catalogs to showcase on the Now In Store blog. Create or update your catalog today!
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Feature Friday – December 12th
Welcome to Feature Friday, every week we select some of our best catalogs to showcase on the Now In Store blog. Create or update your catalog today!
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Feature Friday – September 5
Welcome to Feature Friday, every week we select some of our best catalogs to showcase on the Now In Store blog. Create or update your catalog today!
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This old marketing tool will give you an explosive advantage
When I think about shopping in the 16th and 17th century, my Hollywood tainted imagination starts stirring up images of trading posts owned by old men with white hair, general stores that smell like horses, and markets on the streets. I was not entirely off. In 16th and 17th century North America you would do…
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Increase your sales with our marketing tips
Category: General
General selling tips.