{"id":645,"date":"2014-06-15T00:55:20","date_gmt":"2014-06-15T00:55:20","guid":{"rendered":"http:\/\/blog.nowinstore.com\/?p=645"},"modified":"2017-01-26T17:02:57","modified_gmt":"2017-01-26T17:02:57","slug":"did-you-forget-fathers-day-how-to-run-a-late-fathers-day-promotion","status":"publish","type":"post","link":"http:\/\/www.nowinstore.com\/blog\/did-you-forget-fathers-day-how-to-run-a-late-fathers-day-promotion\/","title":{"rendered":"Did you forget Father&#8217;s Day? How to run a late Father&#8217;s Day promotion"},"content":{"rendered":"<figure id=\"attachment_651\" aria-describedby=\"caption-attachment-651\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/tumblr_n6cectuvnO1sfie3io1_1280.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-651\" alt=\"SFFf-1989091.0D 046\" src=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/tumblr_n6cectuvnO1sfie3io1_1280-1024x770.jpg\" width=\"600\" height=\"451\" srcset=\"http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/tumblr_n6cectuvnO1sfie3io1_1280-1024x770.jpg 1024w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/tumblr_n6cectuvnO1sfie3io1_1280-300x225.jpg 300w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/tumblr_n6cectuvnO1sfie3io1_1280.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-651\" class=\"wp-caption-text\"><em>Don&#8217;t let dad look this sad<\/em><\/figcaption><\/figure>\n<p>If you run an online store you can do some creative promotions during gift-giving holidays. Today I am \u00a0going to show you how to target the procrastinators and the forgetful ones.<\/p>\n<p>Last month I showed you how to <a href=\"http:\/\/blog.nowinstore.com\/how-to-take-advantage-of-late-mothers-day-sales-feature-friday\/\" target=\"_blank\">run a late Mother&#8217;s Day sale<\/a>. This month it&#8217;s Father&#8217;s Day. To re-iterate, your aim is to sell to those who\u00a0<em>forgot\u00a0<\/em>Father&#8217;s Day.<\/p>\n<p>Let&#8217;s go:<\/p>\n<ul>\n<li><strong>Time<\/strong>: \u00a01 -2 hours<\/li>\n<li><strong>Ingredients<\/strong>: (a) 6-7 products perfect for Father&#8217;s Day, (b) promotion platform(s) (email, social media etc.)<\/li>\n<\/ul>\n<p><strong>Step 1<\/strong>:<\/p>\n<p>The first and most important step: pick your target market. You&#8217;re going to promote to those who forgot Father&#8217;s Day, but drill deeper down.<\/p>\n<p>Take a moment, close your eyes, and put yourself in the shoes of the person who forgot Father&#8217;s Day. What age is this person most likely to be? Where do they work? Are they still in school? How do they feel once they realize they forgot Father&#8217;s Day?<\/p>\n<p>For instance, you could target urban young people between the ages of 25-35. The assumption being made here is this: this demographic would have busy lives with demanding jobs and an active social life\u00a0and as such a higher probability of forgetting Father&#8217;s Day.<\/p>\n<p>Keep this at the forefront of your mind as you design your <em>Father&#8217;s Day for the forgetful<\/em> promotion.<\/p>\n<p><strong>Step 2<\/strong>:<\/p>\n<p>Make it easy on your clientele while they shop your online store. Create a Father&#8217;s Day gift guide. Create a temporary separate page on your website and\/or <a href=\"http:\/\/www.nowinstore.com\/login?utm_campaign=Father's%20Day&amp;utm_source=Blog&amp;utm_medium=Blog%20Post%20Div\" target=\"_blank\">a catalog<\/a> with 6-7 Father&#8217;s Day products. If you sell exclusively on Etsy or Storenvy, you can edit the name of your products.<\/p>\n<p>For example:<\/p>\n<blockquote><p><em>Father&#8217;s Day Scarf, Blue and Green handmade 100% wool scarf for dad\u00a0<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.etsy.com\/ca\/shop\/bowandarrowart\" target=\"_blank\">Ashley from BowandArrowArt on Etsy<\/a>\u00a0(and a Now In Store user!) does exactly this. She spotlights her products perfectly for Father&#8217;s Day:<\/p>\n<p><a href=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-7.08.44-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-647\" alt=\"Screen Shot 2014-06-14 at 7.08.44 PM\" src=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-7.08.44-PM.png\" width=\"583\" height=\"207\" srcset=\"http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-7.08.44-PM.png 583w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-7.08.44-PM-300x106.png 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/a><\/p>\n<p><strong>Step 3<\/strong>:<\/p>\n<p>Decide on a few additional offerings for an extra charge. For example: include a personalized card, ship directly to dad, wrap the gift, expedite the package, or all of the above.<\/p>\n<p>Clearly indicate this offering on the top of the page on your website. Again, if you sell exclusively on Etsy or Storenvy, include it in your shop description.<\/p>\n<p><a href=\"http:\/\/triumphanddisaster.com\/\" target=\"_blank\">Triumph and Disaster<\/a>, an\u00a0Apothecary\u00a0&amp; Skincare company for men spotlights free shipping on their Father&#8217;s Day promotion banner:<\/p>\n<p><a href=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-8.12.45-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-648\" alt=\"Screen Shot 2014-06-14 at 8.12.45 PM\" src=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-8.12.45-PM-1024x538.png\" width=\"600\" height=\"315\" srcset=\"http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-8.12.45-PM-1024x538.png 1024w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-8.12.45-PM-300x157.png 300w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-14-at-8.12.45-PM.png 1144w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><span style=\"font-size: 14px; line-height: 1.5em;\"><strong>Step 4<\/strong>:<\/span><\/p>\n<p>Choose a marketing strategy: email, social media (if you&#8217;ve successfully captured leads over social media in the past), or leverage your partnerships (I&#8217;ve written about this before: <a href=\"http:\/\/blog.nowinstore.com\/the-spring-sales-technique-3-ways-to-take-advantage-of-the-spring-sales-cycle\/\" target=\"_blank\">The Spring Sales Technique<\/a>).<\/p>\n<p><span style=\"font-size: 14px; line-height: 1.5em;\"><strong>Step 5<\/strong>: <\/span><\/p>\n<p>Decide on your messaging. Your messaging must tug tenderly on the heart strings making your prospective shopper feel a little guilty and simultaneously mitigating that feeling by offering a solution; your Father&#8217;s Day gift guide, of course.<\/p>\n<p>Choose a headline.<\/p>\n<p>For example:<\/p>\n<blockquote><p><em>Did you forget Father&#8217;s Day? This gift will make up for it.<\/em><\/p>\n<p><i>How to make-up for forgetting dad this Father&#8217;s Day.<\/i><\/p>\n<p><em>Forgot Father&#8217;s Day? We have you covered.\u00a0<\/em><\/p><\/blockquote>\n<p>You&#8217;ll use this headline as your email subject line, Tweet, and\/or a Facebook headline.<\/p>\n<p><strong>Step 6<\/strong>:<\/p>\n<p>You can launch your promotion any time this weekend (June 14, 15) and run it till June 19th.<\/p>\n<p>Boom you&#8217;re set. Launch and go.<\/p>\n<p>&#8212;-<\/p>\n<p>Did you miss our Feature Friday? \u00a0<a href=\"http:\/\/blog.nowinstore.com\/feature-friday-june-13th\/?utm_campaign=Feature%20Friday%20Promo&amp;utm_source=Blog&amp;utm_medium=Blog%20Post%20Div\" target=\"_blank\">Check out the best catalogs of the week now<\/a>.<\/p>\n<p><a href=\"http:\/\/blog.nowinstore.com\/feature-friday-june-13th\/?utm_campaign=Feature%20Friday%20Promo&amp;utm_source=Blog&amp;utm_medium=Blog%20Post%20Div\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-649\" alt=\"unnamed\" src=\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/06\/unnamed-1024x256.jpg\" width=\"600\" height=\"150\" srcset=\"http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/unnamed-1024x256.jpg 1024w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/unnamed-300x75.jpg 300w, http:\/\/www.nowinstore.com\/blog\/wp-content\/uploads\/2014\/06\/unnamed.jpg 1199w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>-Divya, with Now In Store<\/p>\n<p>Divya is Head of Community at\u00a0<a href=\"http:\/\/bit.ly\/1oAi27B\" target=\"_blank\">Now In Store\u00a0<\/a>, where she builds marketing strategies and authors content to help small businesses grow. She\u00a0has been featured on the Crew Blog, Life Hacker, Thought Catalog, PsychCentral, and FastCompany.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run an online store you can do some creative promotions during gift-giving holidays. Today I am \u00a0going to show you how to target&hellip;<\/p>\n","protected":false},"author":9192193,"featured_media":651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41,45,43,42],"tags":[90,72,70],"class_list":["post-645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etsy-2","category-shop-promotion","category-shopifytips","category-storenvytips","tag-fathers-day","tag-now-in-store","tag-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did you forget Father&#039;s Day? 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