{"id":323,"date":"2014-05-09T16:44:28","date_gmt":"2014-05-09T16:44:28","guid":{"rendered":"http:\/\/blog.nowinstore.com\/?p=323"},"modified":"2017-01-21T14:31:49","modified_gmt":"2017-01-21T14:31:49","slug":"how-to-take-advantage-of-late-mothers-day-sales-feature-friday","status":"publish","type":"post","link":"http:\/\/www.nowinstore.com\/blog\/how-to-take-advantage-of-late-mothers-day-sales-feature-friday\/","title":{"rendered":"How to take advantage of late Mother’s Day sales + Feature Friday"},"content":{"rendered":"

\"mom\"<\/a><\/p>\n

Americans will spend about $19.9 billion dollars on Mother\u2019s Day this year. Do you want to get in on some of those sales?\u00a0 If yes, target those who forgot Mother\u2019s Day<\/em>.<\/p>\n

No one wants to be the child that forgot mom. This Mother’s Day you are going to come to their rescue. You will remind your customers about Mother’s Day and offer them a convenient way to purchase a gift for darling mom. Here\u2019s how to run a late Mother\u2019s Day sale:<\/p>\n

Prep<\/strong><\/p>\n

1. Create a Mother\u2019s Day Gift Guide for the child that procrastinated<\/strong>: make it really easy for the forgetful buyer to select and buy a gift for mom. By creating a gift guide you\u2019ve conveniently curated a list of potential gifts from your online store and they all happen to be perfect for mom. You can post this gift guide on your blog, a new page on your website, Facebook, or create a catalog exclusively for Mother’s Day.<\/a><\/p>\n

\"Screen<\/a>
Example: A great gift guide featuring Etsy products on Homage<\/a><\/em><\/figcaption><\/figure>\n

2. Use messaging that will appeal to the emotions<\/strong>: for example,<\/p>\n

\n

If you sell handmade jewelry try: \u201cMom\u2019s outgrown macaroni necklaces\u201d<\/em><\/p>\n

If you sell crocheted couture beanies try:\u00a0 \u201cWho was always reminding you to stay warm?\u201d<\/em><\/p>\n<\/blockquote>\n

There are certain Mother\u2019s Day themes that ring true and touch the heart: sacrifice<\/strong><\/em>: the nights she stayed up when you were sick, never missing a soccer game, lessons<\/strong><\/em>: reminding you to wash up, not snacking before dinner, and good ole love<\/strong><\/em>: making everything okay.<\/p>\n

Promotion<\/strong><\/p>\n

3. Write out an attention grabbing headline<\/strong>: for example,<\/p>\n

\n

\u201cIt\u2019s not too late to get a gift for mom\u201d<\/p>\n

\u201cDid you forget Mother\u2019s Day?\u201d<\/p>\n

\u201cHow to make mom feel extra special…even if you\u2019re late!\u201d<\/p>\n<\/blockquote>\n

This will be your headline if you promote on Facebook and Twitter. And your subject line in an email.<\/p>\n

4. Make the \u201cpath to purchase\u201d easy<\/strong>: In your promotion, include a button, link, or graphics that leads the potential customer directly to your gift guide. For example:<\/p>\n

\n

Include a large call to action: A big red button in the email that says \u201cClick Here for Mother\u2019s Day Gifts\u201d<\/p>\n

Make it obvious: In a Facebook post use a large arrow to point to the link.<\/p>\n

Like this “———> www.mylink.com”<\/p>\n<\/blockquote>\n

\"Screen<\/a>
Great example: Julep directs email recipients to their online store with a “coupon code button”<\/figcaption><\/figure>\n

Make it Special<\/strong><\/p>\n

5.<\/strong> Personalization<\/strong>: offer to wrap the gift and write a card.<\/p>\n

6.<\/strong> Shipping<\/strong>: Offer expedited shipping at a higher cost.<\/p>\n

7.<\/strong> Other avenues<\/strong>: Post the link to your gift guide on\u00a0 Etsy forums and on relevant Facebook groups.<\/p>\n

And that’s it. Good luck with your Mother’s Day promotions.<\/p>\n

Every week we pick a few catalogs to show off. Here are some examples of catalogs:<\/strong><\/p>\n

Create or update your catalog today!<\/a><\/h2>\n
\"Screen<\/a>
Pure Impressions<\/a> creates charming hand stamped, personalized sentimental jewelry.<\/figcaption><\/figure>\n
\"Screen<\/a>
CeeBee<\/a> creates luxurious recycled designs and awe inspiring handmade paper flowers.<\/figcaption><\/figure>\n
\"Screen<\/a>
BibeJewelry<\/a> makes beautiful and smooth looking jewelry from special materials and fine concrete.<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

-Divya H. Pahwa<\/p>\n

Divya is the community manager for <\/i>Now In Store <\/a>, where she builds marketing game plans and authors content to help small businesses grow. She has been featured on the Crew Blog, Life Hacker, Thought Catalog, PsychCentral, and FastCompany. <\/i> <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Americans will spend about $19.9 billion dollars on Mother\u2019s Day this year. 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