{"id":2753,"date":"2017-07-21T19:32:33","date_gmt":"2017-07-21T19:32:33","guid":{"rendered":"https:\/\/www.nowinstore.com\/blog\/?p=2753"},"modified":"2026-08-27T03:41:52","modified_gmt":"2026-08-27T03:41:52","slug":"printing-catalogs","status":"publish","type":"post","link":"https:\/\/www.nowinstore.com\/blog\/printing-catalogs\/","title":{"rendered":"Everything You Need to Know about Printing Catalogs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Catalogues rarely go wrong at the design stage. They go wrong at the file \u2014 images that looked fine on screen and print soft, artwork that stops 2&nbsp;mm short of the edge and leaves a white line, colours that shifted somewhere between your monitor and the press.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This covers what a printer actually needs from you, and the decisions \u2014 paper, binding, print method \u2014 that determine what it costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Size and format<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stick to a standard size unless you have a reason not to. A4 (210 \u00d7 297&nbsp;mm) or US Letter (8.5 \u00d7 11&nbsp;in) are cheapest because presses are set up for them. A5 and half-letter suit compact line sheets a buyer can slip into a bag. Square formats look considerable and cost more, because they waste sheet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Page count must be a multiple of four.<\/strong> Every sheet folded in half gives four pages, so a catalogue is 8, 12, 16, 20 pages and so on. Design to that from the start rather than padding at the end with a blank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trim, bleed and margin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three terms that cause most reprints.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trim<\/strong> \u2014 the finished page size, where the guillotine cuts.<\/li>\n<li><strong>Bleed<\/strong> \u2014 artwork extended <em>past<\/em> the trim, usually by <strong>3&nbsp;mm (0.125&nbsp;in)<\/strong> on every edge. Cutting is never perfectly accurate, so anything meant to run to the edge must run past it. Without bleed you get a white sliver down one side.<\/li>\n<li><strong>Safe margin<\/strong> \u2014 keep text and anything important at least <strong>5&nbsp;mm<\/strong> inside the trim. Closer than that and it looks cramped even when the cut is perfect.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On a bound catalogue add extra inside margin for the <strong>gutter<\/strong>, where pages disappear into the spine. A perfect-bound catalogue can swallow 5&nbsp;mm or more; put a product code there and nobody will read it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Images: 300 DPI and CMYK<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>300 DPI at final printed size.<\/strong> That is the part people miss \u2014 a 300 DPI image is only 300 DPI at the dimensions it was measured. Scale it up on the page and the effective resolution drops with it. A web image at 72 DPI has roughly a sixth of the detail a press needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Convert to CMYK before you send.<\/strong> Screens are RGB and can show colours that ink cannot reproduce \u2014 bright oranges, vivid greens and anything neon shift noticeably when converted. Convert yourself and correct what changes, rather than letting the printer&#8217;s software decide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If exact brand colour matters \u2014 a logo, a signature shade \u2014 ask about a <strong>Pantone spot colour<\/strong>. It costs more but reproduces consistently across print runs, which CMYK does not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paper: weight and finish<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paper is specified in <strong>gsm<\/strong> (grams per square metre). Rough guide:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Use<\/th><th>Weight<\/th><th>Feels like<\/th><\/tr><\/thead><tbody>\n<tr><td>Inside pages, economy<\/td><td>90\u2013115 gsm<\/td><td>Magazine<\/td><\/tr>\n<tr><td>Inside pages, quality<\/td><td>130\u2013170 gsm<\/td><td>Substantial, no show-through<\/td><\/tr>\n<tr><td>Cover<\/td><td>250\u2013350 gsm<\/td><td>Card<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Under about 100&nbsp;gsm you get show-through \u2014 the image on the back of the page ghosting into the one you are looking at. For a catalogue selling on visuals, that is a false economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coated<\/strong> stock has a clay finish that holds ink on the surface, so photographs stay sharp and colours stay saturated. Gloss is punchy and reflective; silk or matt is easier to read and looks more considered. Most product catalogues want silk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uncoated<\/strong> stock absorbs ink, softening images slightly and muting colour. It feels natural and takes pen, so it works for line sheets a buyer will write on. It is the wrong choice for a photography-led lookbook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Binding<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saddle stitch<\/strong> \u2014 folded and stapled through the spine. Cheapest, lies reasonably flat, suits roughly <strong>8 to 64 pages<\/strong>. The right default for most line sheets and seasonal catalogues.<\/li>\n<li><strong>Perfect binding<\/strong> \u2014 pages glued into a square spine, like a paperback. Looks substantial and gives you a printable spine, but needs around <strong>40 pages minimum<\/strong> to glue properly, and does not lie flat.<\/li>\n<li><strong>Wire-o or spiral<\/strong> \u2014 lies completely flat and pages turn fully back. Excellent on a trade show stand where a buyer is flipping and writing. Costs more and looks less formal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your catalogue sits between the thresholds \u2014 say 36 pages \u2014 ask the printer which they would run. The answer usually depends on their kit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital, offset, or print-on-demand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the cost per copy is decided.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital<\/strong> \u2014 no plates, so no setup cost. Economical for short runs, typically under a few hundred copies, and viable down to a single copy. Per-unit cost barely falls with volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Offset (litho)<\/strong> \u2014 plates are made per colour, which is a real setup cost, but the per-copy price then drops sharply. Better colour fidelity and more paper choice. Crossover is usually somewhere in the several-hundred-copy range; ask for quotes at two quantities and see where the lines meet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Print-on-demand<\/strong> \u2014 printed and posted as each order comes in, with no stock and no minimum. Highest per-copy cost, zero risk, no boxes in your hallway. Sensible when you cannot predict demand, or for sending a single catalogue to one buyer who asked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trap with offset is over-ordering. A thousand catalogues at a good unit price is a poor deal if your prices change next season and you bin six hundred.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exporting the file<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Almost every printer wants a print-ready PDF. Ask which preset they prefer \u2014 <strong>PDF\/X-1a<\/strong> and <strong>PDF\/X-4<\/strong> are the common ones \u2014 and then:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Export at 300 DPI with <strong>no downsampling<\/strong><\/li>\n<li>Include <strong>3&nbsp;mm bleed<\/strong> and crop marks<\/li>\n<li><strong>Embed all fonts<\/strong>, or outline them<\/li>\n<li>Convert to CMYK, plus any spot colours you have agreed<\/li>\n<li>Export as <strong>single pages<\/strong>, not reader spreads \u2014 the printer imposes them<\/li>\n<li>Flatten transparency if they ask for it<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then <strong>order a proof<\/strong>. A physical proof on the actual stock catches colour shifts, show-through and trim problems while they are still free to fix. Skipping it to save a few days is how brands end up with a thousand copies of a catalogue whose greens went grey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before you send it<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page count is a multiple of four<\/li>\n<li>Bleed on every edge that needs it, safe margin respected, gutter allowed for<\/li>\n<li>Every image 300 DPI <em>at placed size<\/em><\/li>\n<li>CMYK throughout, spot colours agreed<\/li>\n<li>Fonts embedded, single pages, crop marks on<\/li>\n<li>Prices and item numbers checked against your current list \u2014 this is the expensive one<\/li>\n<li>Proof ordered and approved<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Getting to a print-ready file<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building all of that by hand in InDesign is real work, and it has to be redone whenever prices or products change. <a href=\"https:\/\/www.nowinstore.com\/foldsquare\">Foldsquare<\/a> generates print-ready 300&nbsp;DPI PDFs from your Shopify, BigCommerce, WooCommerce, Wix or Ecwid product data \u2014 bleed and trim handled, and a price change means regenerating rather than relaying out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are still deciding what to produce, our <a href=\"https:\/\/www.nowinstore.com\/catalog-template\">guide to the four catalogue types<\/a> covers the difference between a retail catalogue, a wholesale line sheet and a lookbook. And before it goes to print, the two things worth getting right are <a href=\"https:\/\/www.nowinstore.com\/blog\/why-use-a-line-sheet-for-your-brand\/\">the information buyers need on every page<\/a> and <a href=\"https:\/\/www.nowinstore.com\/blog\/write-good-product-descriptions\/\">the descriptions that sit beside your photography<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Catalogues rarely go wrong at the design stage. They go wrong at the file \u2014 images that looked fine on screen and print soft, artwork&hellip;<\/p>\n","protected":false},"author":9192202,"featured_media":2756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,82],"tags":[],"class_list":["post-2753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Printing a Catalog: Bleed, Paper, Binding, Cost<\/title>\n<meta name=\"description\" content=\"What a printer needs from you: bleed and trim, 300 DPI in CMYK, paper weights, binding options, and whether digital or offset costs less at your quantity.\" \/>\n<meta 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Individual contributors are credited at the end of each post."}]}},"_links":{"self":[{"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/posts\/2753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/users\/9192202"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":6,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"predecessor-version":[{"id":3196,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions\/3196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/media\/2756"}],"wp:attachment":[{"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nowinstore.com\/blog\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}