{"id":1967,"date":"2015-02-20T16:52:40","date_gmt":"2015-02-20T16:52:40","guid":{"rendered":"http:\/\/blog.nowinstore.com\/?p=1967"},"modified":"2026-08-27T00:34:08","modified_gmt":"2026-08-27T00:34:08","slug":"j-c-penney-finds-that-print-catalogs-drive-more-sales","status":"publish","type":"post","link":"https:\/\/www.nowinstore.com\/blog\/j-c-penney-finds-that-print-catalogs-drive-more-sales\/","title":{"rendered":"J.C. Penney finds that print catalogs drive more sales"},"content":{"rendered":"

After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase online, but they prefer to browse\u00a0offline<\/i>.<\/p>\n

The move highlights the importance of catalogs. Catalogs share a fuller narrative about your brand because they articulate the breadth of the product line better than your online store or online ads.\u00a0Click here to read the entire article.<\/a><\/p>\n

Catalogs work,\u00a0what are you doing about it?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase…<\/p>\n","protected":false},"author":9192202,"featured_media":2732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-shopifytips"],"yoast_head":"\nJ.C. Penney finds that print catalogs drive more sales<\/title>\n<meta name=\"description\" content=\"J.C. Penney returned to print catalogs after a five-year break because analysts found they drive more online sales. 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